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Although the Wonderbra name was initial trademarked in the U.S. in 1935, the brand was in the first place produced in Canada. Wonderbras were in the first place designed for women who didn’t want to bother with unattractive and cumbersome girdles anymore. Moses (Moe) Nadler, founder and majority proprietor of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as “Wonderbra, the company. Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label allround most of the world. In most countries, the Wonderbra brand emphasizes sex-appeal. The bra’s design incorporates “three-part cup construction, precision-angled back and underwire cups, removable pads called cookies, ‘gate back’ back design for support, and rigid straps.” These designs include lace detail, seamless, gel, push-in, strapless, and of course push-up. Wonderbras main web site (http://www.wonderbra.com) is an splendid place to learn what style is best for you. They provide a comprehensive data page, titled “style finder”, to help women find the perfective style for each occasion. In addition they offer answers to mutual fitting questions on there “fit mistress” page as well as a place to keep up with the latest trends on their “wondertrends” page. The Wonderbra was designed to be supportive yet sexy and has revolutionized the way women thought with regards to their bras and, not only that, but how they looked in them. Over the last 30 years Wonderbra has become an icon of female sex-appeal. No matter what the occasion you will look and feel sexy with a Wonderbra. |
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